Serviços: Branding / Identidade Visual
Mogi das Cruzes - SP
Ano: 2020
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O desafio para este projeto foi atualizar a marca, que possui uma comunicação visual ultrapassada e desalinhada com as grandes mudanças ocorridas no cenário nacional e internacional, porém mantendo alguns de seus referenciais simbólicos.
O propósito foi estabelecer uma identidade forte e com significado, para que através dela, a empresa consiga passar
a sua verdadeira experiência.
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Canalli Engenharia Elétrica is a company that has been operating in the market for 20 years, providing services to companies in the most diverse segments. After working for years preparing reports on electrical installations and lightning rods, the company also intends to focus on courses and training within the area of operation - Safety and Electricity Services. However, there was a problem to achieve this objective: the brand did not have a defined identity and did not correspond to the profile it intends to meet, preventing its visibility and competition with other companies in the market, which link their work to a strong and positive image.
The challenge for this project was to update the brand, which has outdated visual communication and is out of alignment with the major changes that have taken place on the national and international scene, while maintaining some of its symbolic references.
The purpose was to establish a strong and meaningful identity, so that through it, the company can pass your true experience.
